Lifestyle brand Cath Kidston needed new retail payment systems for its latest international venture. With 60 shops and concessions in Britain, two in Ireland and many more throughout the rest of the world (including Japan, South Korea, Thailand, Taiwan and Hong Kong), the brand wanted to wanted to focus on expanding into new international territories by opening stores in China. It needed 10 new tills for enhanced customer engagement but, with stringent Customs requirements, it was imperative that the innovative payment solutions meet the Chinese 3C certification to avoid delays to the new store openings and loss of revenue.
Cath Kidston decided to engage Box Technologies as retail technology solutions specialists to develop the hardware for the Chinese operation and to support their move into China. It was essential for the hardware to have 3C certification in order to get through Customs, and failure to comply could have meant the tills being held in customs for up to three months. Entering into a new market with so many unknown quantities, we had to ensure no stone remained unturned in our collaboration with the retailer to ensure its smooth and issue-free penetration into China.
Spurred on by the tight deadline, Box Technologies designed and built the tills for Cath Kidston in the UK and then shipped them to China within a time frame of eleven to twelve weeks. The stores were able to open on schedule and so far have been well received by the local market. This experience will enable Box Technologies to replicate this performance for other international markets.
“The support that Box Technologies has provided has been invaluable. They listened to our requirements and the team appreciated the tight time-frame within which we were working, coupled with the stringent requirements of the Chinese Customs. As we look to expand further, we will almost certainly be working with the team to see how they can help us launch into new territories and work towards our international expansion.”