As the technology advances and becomes more available to modern storefronts, digital signage is becoming a key part of the in-store experience. As with any investment however, businesses are keen to measure and optimise the success of their digital signage. So, how can you track the impact of your digital signage investment in the different aspects of your business?
The benefits of digital signage
Digital signage is all about making your message stand out, grabbing the attention of your customers to increase their time on the shop floor and boost sales. Having a vivid display showcasing your products, advertising or brand messaging entices passers-by to come into your store and learn more about your business. This creates a rich and memorable customer experience which links into their digital journey, resulting in increased brand loyalty and sales.
Measuring the impact of your investment
There are a few ways that you can measure return on investment for your digital signage. The first consideration should be how accessible it is. Digital signage is meant to be eye-catching, a display that entices shoppers, but this only works if your display is in the public eye. You’ll need to ensure that your display is placed efficiently for maximum engagement.
The next consideration is whether your message is being delivered to customers, and how well they are retaining this message. Take some time to consider the actions that your display is encouraging and assess how your performance in these areas has changed. If your message is focused on sales, look at your sales performance, and if your message is focused on engagement, look at customer interaction and communication. This will give you a good idea of the impact your digital signage is having, as well as giving you a quantitative basis for future performance goals and ROI.
Implementing digital signage into your store
If you’re interested in learning more about how you can implement digital signage into your store to enhance your customer experience, why not talk to the experts? Our impactful digital signage solutions are ideal for customer engagement applications in any customer-facing environment, regardless of size.
To find out more, check out our range of digital signage products on our website today or give us a call on +44 (0) 1844 264 000.