“The use of digital menus has, in many cases, cut ordering times in half, a vital benefit for busy peak times.”
The daily rush hour, where customers, meals and orders move at breakneck speed, is one of the most challenging times for restaurant staff. A single miscommunication between employees – a misprinted food order or an uncleared table, for example – risks setting the whole evening back, sending impatient customers out the door and to a competitor’s table.
Whether it’s a high-end gastropub, an Asian takeaway or the local chip shop, mix-ups will be made and customers will voice their disapproval – either verbally or with their wallets.
The key to creating a seamless dining or takeaway experience lies in technology and according to the latest British Hospitality Association market report, technology is expected to impact all aspects of food service.