We live in a world of rapidly changing consumer habits, where trends and fashions can determine a business’ success. Although this can present a number of challenges, it also presents the opportunity for incredible growth and opens the doors to an enhanced customer experience.
With the recent developments in self-service and convenience technology especially, how can you use innovative solutions to deliver an unrivalled experience for your customers?
The Benefits of Self-Service and Convenience Technology
There are a range of benefits that can be drawn from self-service technology – from lower operational costs, reduced queue times and the reduction of human error. Opting to make use of self-service technology at your point-of-sale allows for a seamless, quick process for the customer, and can remove the expense of recruiting, training and managing staff to fulfil the role for you.
Convenience technology can also be incredibly beneficial as an aid to more traditional service, being used in combination with any POS system to help customers search stock levels, find a specific item and view pricing without having to involve shop floor workers. This can also reduce overall business expenditure, by reducing reliance on staff while delivering a more consistent experience.
Improving Your Customer Experience
The ultimate benefit of developing and installing new convenience technology for your POS environment is to improve the customer experience, but it can also serve to increase your brand awareness. This, in turn, brings its own significant advantages, as a loyal customer is more likely to spread positive feedback via word of mouth, and is more likely to return for future purchases, even if prices change or competitors arise.
There are many ways to achieve this through the use of different technologies, from creating an app that allows users to easily shop or browse your range of products/services on their mobile device, to self-service kiosks in your physical stores.
Finding The Right Solution For Your Business
There is no one-size-fits-all solution, so experimenting with relevant ideas and gaining customer feedback on ways to improve their experience is key. At Box Technologies, we can help you highlight potential challenges, such as waiting times in store, and turn them into opportunities through the use of our innovative retail technology solutions.
To find out more about our tailored point-of-sale technology solutions, speak to a member of our friendly team today on +44 (0) 1844 264000, who will be happy to talk you through the options available and advise you on the best approach.