By Chloe Rigby
International shoppers kept the virtual tills ringing in the wake of the vote for Brexit as cross-border orders hit a record high for July, new data suggests.
More than a quarter (almost 27%) of orders placed with UK retailers during the month were destined for overseas shoppers, according to the IMRG MetaPack UK Delivery Index.
July was the second month in a row that the proportion of orders bound for overseas destinations neared 27%. Normally, says IMRG and MetaPack, around 23% of sales are cross-border ones. Average order values for cross-border sales fell sharply last month, following the fall in value of sterling against the dollar and euro, in the wake of June 23’s referendum. But in July, the first full month following that event, average order values recovered to an extent, though they were still below usual expectations.
The index estimates that in July, UK retailers – excluding those trading through marketplaces – collectively sent out more than 98m orders, 11% up on the 88m that were sent out at the same time last year. Just over 26m, or 26.7%, were sent to international destinations. That’s up from 21m, or 24% at the same time last year. Of those international parcels, 15.5m, or 55%, were sent to the EU. That’s 35% up on the 11.5m parcels sent to EU destinations at the same time last year.
Estimated UK orders, meanwhile, rose by a more modest 7.5%, reaching 72m in July – up from 67m last July.