Box has partnered with Argus Global, a leading innovator in biometrics, to launch ground-breaking facial recognition solutions for the retail sector. Long since identified as the ‘holy grail’ of retail marketing, knowing who is in your store, and what interests them, provides truly powerful consumer data.
Previously the preserve of sci-fi movies and marketeers’ dreams, world-leading biometric technology – when linked to a PoS system – provides detailed customer analytics and can solve a whole host of retail challenges, grow profits and deliver better customer service.
Ian Patterson, Head of Retail at Box Technologies, said: “Facial recognition technology, delivered with a digital signage system, can provide real time demographic information to retailers. This has real benefit in terms of assisting shop floor design.”