The rapid growth of the Internet as a retail channel has changed customer expectations beyond recognition, forcing traditional outlets and stores to radically rethink their sales and marketing strategies.
Thankfully, innovative new technology is on hand to support the retailer. Multi-touch screens, mobile tablet devices and digital signage all assist staff with retail sales, while interactive displays, contactless payment solutions and biometric scanners speed up and simplify customer browsing, goods selection, up-selling and payment.
Also key is the invaluable data we can now harvest from revolutionary facial recognition technology, which is increasingly used to enhance customer engagement.
Not long ago the retail store was facing decline, but it seems that the technology that initially threatened the retail landscape is now very much its saviour too.